To help clients navigate this media environment, we work to align their communications programs with their business strategy, identifying opportunities and anticipating risks. The result is a program that:

  • Defines their media positioning and messages.
  • Builds relationships with influential media, reporters, commentators, producers and editors.
  • Produces regular news releases, presentations and other content to drive clients’ media outreach.
  • Prepares executives for engaging print and broadcast media to take advantage of positive news or blunt the impact on negative news.
  • Cultivates support among influential individuals and opinion makers outside the company to build a positive environment for its news.
  • Structures and organizes events to foster closer relationships with key media.
  • Tracks and measures clients’ media profile and that of their peers and competitors.
  • Amplifies the impact of positive messages through social media.

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